Communicating efficiently and effectively with the media is more important than ever. Journalists are busy and have little regard for advertising propaganda disguised as news. The relationship between your organisation and the media requires understanding and trust.
Extensive cuts to newsroom resources has seen media relations professionals become the single biggest source of news for journalists. While this may present opportunities in terms of exposure for your business, it is important to understand the media, its requirements and what constitutes news.
Using our experience as a journalist, subeditor, media relations lecturer and public relations professional in the public and private sector, we can work with you to help identify news angles for your business.
Through the preparation and distribution of media releases, alerts, notifications and events, your important news can reach its intended audience and help grow your brand.
We can manage all your media liaisons to ensure risks are minimised and opportunities maximised.