In the online era, it is critical for any business to have a plan for when things go wrong. The immediacy of online technologies such as social media has provided clients, customers, workers and the like with a public voice and a means of broadcasting it instantly. Within minutes a great deal of damage can be done to a company’s image and brand. The response needs to be just as prompt, but delivered in a planned, safe and professional way.
Whether you’re dealing with an imminent threat to your business’s reputation or whether the unexpected has occurred without warning, we can help manage the situation to minimise the damage.
Responding to, and managing, the media is time sensitive and cannot just be ignored. We can work with you to lock communication down, monitor online chatter, conduct a reputation risk assessment, establish and evaluate available options and respond appropriately. It will be important to identify a spokesperson, to agree on key messages and to dedicate resources to see the event through. When it comes to crisis, risk and reputation management it is always best to be prepared.